So, you want to rank for your company name or brand on Google… Sounds simple enough because there’s only one you, right? Well it can be more difficult than you think. First there’s ranking for your company name, and then there’s dominating the search results for your brand. In this blog, we’ll cover the first part, how to rank for your company at the Top of Google for your brand.
- Have a home base. Ideally, we are talking about a website that naturally uses your name or brand throughout the site in the text, images and media. This is your final destination where searchers can find out more about you and your whole reason for wanting to be found in the first place.
- Blog… businesses blog because blogging works for many reasons. In this scenario, the benefit of blogging is it helps to create a steady flow of brand awareness. It also becomes a major food source for the next step in ranking for your company/brand. If you’ve got the time, Guest Blog.
- Get on Social Media. The tool of social media will be to help disseminate and popularize your blog and brand. But it’s the physical presence on social media that will help you rank for your company and brand. Start with LinkedIn, Facebook and Twitter. Also consider getting on Google+, Instagram, Pinterest and YouTube. All of these sites already rank well, so just by setting up company profiles under your brand name, you will be likely be positioning for a top ranking in Google. Make sure to link back to your website and interlink between social media profiles as well.
- Get Media / News coverage… Based on your company’s expertise, you can contribute quotes and facts with authority and be recognized (get your company name mentioned) which can get ranked in Google. Now this doesn’t mean you need to contact your local news team and do an exclusive TV interview, but you could contact writers of sites directly that do discuss your niche and there are services out there like, HARO, to get a quote and brand mention that potentially could rank well in Google.
Follow these tips and you will soon find that you are easily ranking, if not dominating Google, for your company name or brand.